Licence number up front
On every page and in the header area on the homepage, not buried in the footer. In NSW, licensed contractors are generally expected to show the licence number in advertising, and customers look for it.
Websites for electricians · NeuTora Digital
Electrician website design that proves the work before the call.
Customers can't judge electrical work by looking at it, so they judge the electrician. We build websites for electricians that put the licence, the compliance and the real jobs where a customer will see them first.
In short
What a website for electricians needs to do.
An electrician's website has to win trust for work the customer can't see or check. That means the licence number up front, a page for each main job (switchboards, safety switches, EV chargers, solar if you're accredited), photos of finished work with a line on what was done, and a quote form that asks for a photo of the switchboard. Residential and commercial customers need different pages, because they're buying different things.
Your customers
How people search for and choose an electrician
Electrical work is invisible once it's done. A customer can tell a good paint job from a bad one, but not a good switchboard from a dangerous one, so they choose the person rather than the result. That puts more weight on the licence, the reviews and how professional the business looks than in most trades.
The searches fall into three groups. Faults are urgent: power out to half the house, a safety switch that keeps tripping, a burning smell from a power point. Upgrades are planned: a switchboard replacement, extra power points, new lighting, an EV charger for a new car. And commercial work comes from builders, strata and property managers and business owners, who search less and check more: licence class, insurance certificates, compliance paperwork and whether you can work out of hours.
Upgrade customers often arrive with a specific question, like "do I need a switchboard upgrade for an EV charger" or "how long does a switchboard upgrade take". A page that answers it plainly, in your own words, does two things at once: it ranks for the question and it shows the customer you know the job.
Accreditations matter here more than adjectives. Solar and battery work, data cabling and some commercial work need accreditation or registration beyond the electrical licence, and customers increasingly check. List what you hold, and only what you hold.
What we build
What an electrician's website includes
On top of the standard foundation, these are the pieces an electrical business needs.
A page for each main job
Switchboard upgrades, safety switches, lighting and power points, fault finding, EV chargers, and solar and batteries if you're accredited. Each page explains the job, what affects the cost and what the customer gets at the end.
Compliance in plain words
A line on the paperwork you provide, such as the certificate of compliance your state requires (a CCEW in NSW), tells a homeowner the job will be done properly and tells a property manager you understand their side.
Residential and commercial kept apart
Homeowners and facility managers want different things. A separate commercial page can cover licence class, insurance, after-hours work, test and tag if you do it, and how you handle site inductions.
A gallery with a sentence each
Photos of real boards, tidy installs and finished lighting, each with one line on what was done and why. A neat board photo is persuasive in a way a stock image never is.
A quote form that asks for the board
Property type, what's needed, how soon, and a photo of the switchboard. That photo often tells you whether a quote can be given remotely or needs a visit.
Page structure
An example page structure for an electrical business
Up to 10 pages are included. For an electrician doing mainly residential work with some commercial, they might be:
- 01Home. Licence number, the jobs you do, your areas, recent reviews and the call button.
- 02Faults and urgent work. Power loss, tripping safety switches, what you can do safely while waiting, and when you come out.
- 03Switchboards and safety switches. Why boards get upgraded, what's involved, and the compliance paperwork the customer receives.
- 04Lighting and power. Downlights, extra power points, outdoor lighting and renovation work.
- 05EV chargers. Charger installation, whether the board needs work first, and the questions to answer before quoting.
- 06Solar and batteries. Only if you hold the accreditation. Otherwise this page becomes data, security or another job you actually do.
- 07Commercial. Licence class, insurance, after-hours work, maintenance and the paperwork property managers need.
- 08About. Who you are, your licence and accreditations, insurance and photos of the team and vans.
- 09Our work. Job photos, each with one line on what was done, and customer reviews.
- 10Contact. The number, the quote form with photo upload, and your hours.
Worth avoiding
Common mistakes on electrician websites
Hiding the licence
A licence number only in tiny footer text, or missing altogether. For a trade where the work can't be checked by eye, it's the first thing a careful customer looks for.
"All electrical work" as the only service
It tells nobody whether you install EV chargers or upgrade switchboards, and gives Google nothing specific to show for those searches.
Listing work you aren't accredited for
Solar, batteries and data cabling need more than the electrical licence. Listing them without the accreditation is a risk, not a selling point.
Mixing homeowners and businesses on one page
A strata manager and a homeowner with a tripping safety switch need different reassurance. One page for both serves neither.
No explanation of how quotes work
Customers don't know whether a switchboard upgrade can be quoted from a photo. Telling them saves calls and brings in better enquiries.
Messy work in the gallery
A photo of a tangled board, even one you were called to fix, can read as your work. Show finished jobs you're proud of.
Beyond the website
Where chat, automation and local SEO fit.
Website chat
NeuChat is included in Site & Care. Set up with your services, areas and hours, it answers the regular questions (do you install EV chargers, do you work in my suburb, can you quote from a photo) and takes the customer's details, sending the enquiry straight to you.
AI website chatEnquiry automation
Quote requests can land in your job software with the board photo attached, get an instant reply, and anything that sounds like a fault can text your phone straight away. Automation is quoted per job.
Business automationLocal SEO and Google Ads
Your Google Business Profile set up with the right primary category and service areas, pages for each job, page titles and structured data are all part of the build. Google Ads for searches like EV charger installation can be quoted on top.
Local SEO and Google AdsCalls while you're on a job
When you're up a ladder or in a ceiling, NeuCalla can answer calls in your business name and take the details. It answers in your business name, with hands-on setup included.
NeuCallaEverything above is part of Site & Care, $99 a month, including GST, on a 12-month term: up to 10 pages for your electrical business, design, build, hosting, ongoing care and one collected set of changes a month. There's no setup fee for a standard site, and you see a free homepage preview before anything is owed.
Questions
What electricians ask us about websites.
What should an electrician's website include?
Your licence number up front, a page for each main job (switchboards, safety switches, lighting, EV chargers, solar if accredited), a separate commercial page if you do that work, photos of finished jobs, reviews, the suburbs you cover, click-to-call and a quote form that takes a photo of the switchboard.
Where should my electrical licence number go?
On every page, usually in the footer, and somewhere near the top of the homepage and the about page. Customers look for it, and in NSW licensed contractors are generally expected to show it in advertising. Check the rule for your state.
Should residential and commercial work have separate pages?
Yes, if you do both. A homeowner wants to know the job is safe and tidy; a property or facility manager wants your licence class, insurance, compliance paperwork and whether you work after hours. Separate pages let each one find their answer quickly.
Is it worth having a page for EV charger installation?
If you install them, yes. It's a specific search with a specific customer, often someone who has just bought an electric car, and the questions are predictable: does the board need work first, how long does it take, what affects the price. A page that answers them earns the enquiry.
Can customers send a photo of their switchboard?
Yes. The quote form takes photos, so you can see the board before you call back. That often tells you whether a quote can be given from the photo or needs a visit.
How much does a website for electricians cost with NeuTora Digital?
Site & Care is $99 a month, including GST, on a 12-month term. It covers up to 10 pages, the design, build, hosting, ongoing care, one collected set of changes a month and NeuChat website chat with 100 chats a month included. There's no setup fee for a standard site, and more than 10 pages or special features are quoted.
Keep reading
Guides and other trades.
Your next step
Want to see what your new homepage could look like?
Send us your business name and current site, if you have one. We'll call for ten minutes, then prepare a free homepage preview. No sales presentation, no obligation to continue.
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